Broadcast Services
WCI offers broadcast products that make full use of the technology available to deliver key messages and information to local, national and international media organizations. Whether we are producing an audio or video news release, facilitating a satellite or radio media tour, you are sure to receive maximum and nearly immediate wide ranging exposure.
Radio's near universal reach has held steady over the years. No other medium, electronic or otherwise -- can claim as many weekly consumers as radio does. An onslaught of competing entertainment, be it MP3 players, morning news television shows, online media and other emerging media has contributed to a 45-minute (per week) decline in time spent listening to radio over the past two years, yet the average radio consumer spends more than 19 hours listening to radio per week.
Walls Communications' extensive experience and radio's powerful reach will deliver your important message to millions -- consumers, workers, parents, shareholders, voters and interested observers. From 2003 to 2006, Walls Communications averaged over: 1,000,000 impressions per Radio Media Tour and over 750,000 impressions per Audio News Release.
Two major, time saving and cost effective methods Walls Communications, Inc. employs to convey key messages are the RADIO MEDIA TOUR and the AUDIO NEWS RELEASE.
With a Radio Media Tour (RMT) , one or more spokespersons can conduct up to 20 radio interviews in key markets within two to three hours without the travel expense or inconvenience generally associated with awareness campaigns. Our Radio Media Tours have been distributed to radio stations and networks in markets from coast-to-coast.
RADIO MEDIA TOUR SERVICES
- Contact targeted stations & networks prior to the RMT;
- Convey pre-notifications, advisories and client background materials to participating stations/networks
- Coordinate and schedule client interview times;
- Review key messages with client spokepersons and provide background information on the interviewer and radio outlet;
- Provide technical coordination and broadcast production services during interviews;
- Provide the client with a recording of the interviews;
- Monitor interview usage radio outlets;
- Prepare a final usage report for the client.
The Audio News Release (ANR) is a report provided to radio stations free of charge. In essence, they are the broadcast radio counterpart to print press releases. An audio news release is a cost effective way to convey key messages to millions of radio listeners.
The Audio News Release (ANR) is a report provided to radio stations free of charge. In essence, they are the broadcast radio counterpart to print press releases. An audio news release is a cost effective way to convey key messages to millions of radio listeners.
AUDIO NEWS RELEASE SERVICES
- Record and edit key sound bites selected by the client;
- Develop scripts to support and explain the sound bites;
- Produce an audio news release package (report plus individual client soundbites);
- Transmit the audio news package(s) to stations and networks;
- Monitor audio news release usage;
- Prepare a final usage report for the client.
With a Satellite Media Tour (SMT), one or more spokespersons can conduct up to 20 television interviews in key markets within two to three hours without the travel expense or inconvenience generally associated with awareness campaigns. Our Satellite Media Tours have been distributed to television stations and networks in markets from coast-to-coast.
SATELLITE MEDIA TOUR SERVICES
- Contact targeted stations & networks prior to the SMT;
- Convey pre-notifications, advisories and client background materials to participating stations/networks
- Coordinate and schedule client interview times;
- Review key messages with client spokepersons and provide background information on the interviewer and radio outlet;
- Coordinate the Satellite uplink
- Provide light make up
- Provide technical coordination and broadcast production services during interviews;
- Provide the client with a recording of the interviews;
- Monitor interview usage radio outlets;
Prepare a final usage report for the client complete with select video clips from the interviews.
